Published Apr 23, 2026·Updated Apr 23, 2026·Matt SteimelWhen AI Answers the Phone but Loses the Customer: A Real Hospitality BreakdownA real-world example from Hoboken, NJ showing how AI phone systems can quietly lose customers when they fail to handle real intent, context, and conversion moments.Read article →
Published Apr 12, 2026·Updated Apr 12, 2026·Matt SteimelWhy UGC Is Quietly Becoming the Most Important Layer in Your MarketingWhy user-generated content and AI-style UGC are quickly becoming essential for modern marketing performance.Read article →
Published Apr 12, 2026·Updated Apr 12, 2026·Matt SteimelHow We Think About AI for Small BusinessPractical principles for adopting AI without hype: start with outcomes, keep humans in the loop, and ship workflows your team will actually use.Read article →